- Country: Switzerland
- Vacancies No: N/A
- Salary: N/A
- No of Jobs: N/A
- Education: Bachelor’s degree
- Experience: 6 years
- Gender: Both
Scope of Work
– Manage the marketing technology strategy and activation towards reaching top-line goals, media efficiency and retention business goals across all Virtual Hub regions.
• Co-create yearly, quarterly and monthly plans in line with business objectives. Continuously manage daily optimizations towards reaching targets.
• Launch new technology, tactics and products that enable the business to expand profitably.
• Build joint business plans together with the media and data team to further advance the innovation agenda.
• Drive the testing roadmap, capture the insights and ensure rigorous testing methodology.
– Ensure cross-channel alignment and an audience first approach:
• Utilize first party-data as the core of the marketing technology strategy, fully leveraging its use across paid media channels, email, website and content, leading to an increase in life-time value and donor fulfillment.
• Sync with the CRM team to ensure donor journeys are completely aligned irrespective of the channel they use for interaction, from messaging to segmentation.
• Investigate and on-board technology that allows for cross-channel media activations.
• Refine targeting across acquisition, retargeting and retention to improve CPA and ultimately CLTV.
• Think about retention at acquisition: closely collaborate with the CRM team to fully capitalize on newly acquired audiences and donors.
– Collaborate with the data team and other stakeholders in order to create the most successful campaigns:
• Utilize data to suggest new campaign topics that can elevate performance in individual Virtual Hub markets, especially in the context of cookie-less advertising.
• Close the optimization loop by continuously providing the media, email, website and data Team with campaign insights
Work Assignments Overview
• The consultant will focus on providing marketing technology consultancy across data, content, website and channels (email, Meta and Google ads).
• To support Paid Media and salesforce Campaigns to achieve business goals across 12 global virtual hub markets.
• Prepare and deliver strategy, and Plan based on historical Insights, Prepare and deliver Audit reports based on customer experience review & AB test recommenda
To qualify as an advocate for every child you will have…
Education:
• A first-level university degree (Bachelor’s degree or higher) in marketing, computer science, engineering, technology, digital media, or any other relevant areas is required.
Experience:
• A minimum of 6 years of relevant professional experience in marketing technology, Customer experience, MarTech, digital fundraising or digital marketing, with a special focus on delivering positive P&L is required.
• Proven experience is required in designing , implementation and value creation of customer data platforms, Marketing data platforms, salesforce email journeys, paid ads (Meta, Google), first party data, Enterpirse data warehouse , ML models stakeholder management, KPI franeworks,Use case definitions, design of Martech Blue print, vision value road map, program management, project delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
• Experience in managing long-term and multiple projects simultaneously across 2 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter).
Languages:
• Fluency in English is required. Knowledge of another official UN language is considered as an asset
APPLY NOW
If you are looking for more UN jobs in Switzerland, please click here: UN jobs in Switzerland
