Brief details about UN jobs in United States – Digital Communication Officer:

• Organization: UNICEF – United Nations Children’s Fund
• Location: New York City
• Grade: Junior level – P-2, International Professional – Internationally recruited position
• Occupational Groups:
  • Legal – Broad
  • Political Affairs
  • Logistics
  • Communication and Public Information
  • Information Technology and Computer Science
  • Design (digital, product, graphics or visual design)
• Closing Date: 2023-07-06

About UNICEF:

Information about the organization that has offered the UN jobs in United States – Digital Communication Officer job:

UNICEF, or the United Nations Children’s Fund, is an agency of the United Nations that donate humanitarian and developmental support to children over the world. It was originally initiated in 1946 to give emergency food and healthcare to children and mothers in countries devastated by World War II. UNICEF works in over 190 countries and territories to defend the rights of every child, especially those who are vulnerable. Its activities include giving immunizations, disease prevention, and treatment for children and mothers with HIV, as well as strengthening childhood and maternal health. UNICEF relies wholly on voluntary contributions from governments and private donors.

Tasks of UN jobs in United States – Digital Communication Officer:

1.  Continuous monitoring of and reporting on digital channel performance

• Use a variety of digital analysis tools such as Google Analytics, SEM Rush, Hootsuite, TalkWalker, CrowdTriangle, native social media analytics and more to generate detailed monthly and annual digital performance reports.
• Assure that every new external global digital platform and campaign includes the required technical implementation for data gathering and reporting.
• Provide teams across DGCA with intelligence and insights as required.

2.  Strategic insights and proactive optimization of systems, content and channels

• Provide timely and strategic wisdom on content performance (organic and paid) across various digital channels, and work with the respective teams to optimize content development and distribution processes.
• Leverage social listening tools to inform actionable insights on trending topics ahead of major campaigns and in help of UNICEF’s ongoing priorities.
• Proactively observe UNICEF’s Google Analytics to identify unusual traffic patterns, set up alerts, and identify appropriate solutions.
• Advise on best industry practices and present the use of new features and tools to optimize digital monitoring and evaluation.

3.  Standard growth and capacity building

• Develop capacity-building activities to ensure fundamental digital analytics principals are understood and enforced across UNICEF’s offices in HQ and in the field.
• Provide analysis, analysis and recommendations for SEO, including guidance on best practices and integration with web platforms.
• Develop analytics and SEO criteria, procedures and guidelines to ensure high quality of technical setup and implementation across all UNICEF web products.
• Study and incorporate actional findings on the latest digital analytics, SEO industry trends and best practices.

4.  Technical performance and coordination with external vendors

• Work closely with the Digital Governance and Platform team and with an external vendor to implement and configure precise analytics and user-friendly dashboards.
• Provide expert direction and technical support for the implementation of A/B testing on the global unicef.org platform.
• Regularly liaise with the exterior vendor managing the back-end analytics for the global unicef.org platform to address any ad hoc requests and problems raised by teams across UNICEF.
• Partake in procurement-related activities to procure data analytics, SEO and social listening services.
• Help the team in completing the migration from Universal Google Analytics to the new GA4, including the development of any necessary organizational guidance and troubleshooting in coordination with external vendors.
• Help the global management of the Meta Conversions API and other advertising integrations across UNICEF websites.

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Qualifications of UN jobs in United States – Digital Communication Officer:

Education

• A first-level university degree in Digital Marketing, Business Administration, Management, Information Technology or connected field.

Background:

• A minimum of 2 years of appropriate professional experience in digital analytics, SEO, digital media, or digital marketing.
• Expertise in Google Analytics, Google Tag Manager, and SEO tools and methodologies.
• Expertise in social media measurement, with background in all major platforms.
• Expertise in paid media measurement, with strong understanding of advertising strategies and experience in Meta platforms, Google Ads and other digital channels.
• Close understanding with social listening methodologies and tools.
• Outstanding analytical and communication skills: capacity to communicate complex findings in an understandable way.
• Solid knowledge of industry trends.
• Outstanding writing skills and experience working with editorial and content calendars.
• Background with work in the UN or a non-profit organization is a plus.

Language Requirements:

• Fluency in English is needed. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

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