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Marketing expert

Bolivia

Opportunity Deadline

12/01/2024

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Job Description

Fresh
  • Country: Bolivia
  • No of vacancies: N/A
  • Salary: N/A 
  • Organization: UNV
  • Gender: Both
  • Deadline: 2024-01-12

Details
Mission and objectives
The United Nations Children’s Fund (UNICEF) is a member agency of the United Nations system that works in more than 198 countries and territories around the world with the objective of ensuring the fulfillment of the rights of all children. and adolescents, especially focusing our efforts on reaching the most vulnerable and excluded around the world. UNICEF is guided by the provisions of the Convention on the Rights of the Child and strives to ensure that these rights become enduring ethical principles and international standards of conduct towards children and adolescents. UNICEF has been in Bolivia since 1950 with the objective of ensuring compliance with the rights of children and adolescents, promoting their development, ensuring their protection and their participation in society. These same purposes extend to women and indigenous peoples.

Context
The United Nations Complementarity Framework for Living Well 2023-2027 reflects the strategic programming of the United Nations System in Bolivia (SNU) to work together with the Plurinational State of Bolivia. In this framework, UNICEF Bolivia developed the Country Program document 2023 – 2027, from which the Resource Mobilization Strategy emerges, where there are different sources of fundraising: private sector (individual and corporate donors), public donors and Committees. UNICEF Nations. For this reason, it is necessary to hire the services of a person who leads the communication and marketing strategy of the resource mobilization area focused on different donors.

Task description
Within the framework of delegated authority and under the supervision of the Fundraising Officer or his designated representative, in coordination with the Communication Specialist for approval of materials bearing UNICEF branding, the UN Volunteer will carry out the following tasks : 1. Contribute to the development of communication strategies, with a solid fundraising approach that improves individual, corporate, public donor and National Committee donation strategies by: – ​​Collaborating in the creation of communication campaigns for various donor channels (Face to Face, Telemarketing, Digital, DRTV, among others), focusing on loyalty and retention. – Contribute to the development of creative and innovative content (scripts, key messages, social media packages, emails, etc.) for campaigns across different channels. – Validate content needs in collaboration with the alliances and programs area. – Actively participate in communications meetings, editorial boards and events to obtain relevant information on program initiatives. – Contribute to the preparation of the area’s emergency plan. 2.Develop content and material for different donors: – Create information materials, brochures and other resources to strengthen the recruitment, retention and commitment of individual donors, companies and other key donors. – Coordinate the generation of content for retention strategies based on the needs of individual and corporate donation channels. – Prepare support materials for fundraising, including information on UNICEF actions, handling objections and campaign presentations. – Provide technical support in the production of annual reports, magazines, newsletters and other ad-hoc materials. – Collaborate in monitoring the relevance and impact of the area’s communication materials. 3.Support in the generation of content for the digital acquisition area by: – ​​Contributing to the creation of specific content and materials to improve the performance of the Digital Acquisition channel, proposing innovations and evaluating results. – Support in the analysis of the area’s requirements to propose strategies and solutions that facilitate digital plans and results. – Assist in the presentation of performance reports and ad-hoc reports to evaluate the impact of digital activities. – Explain technical information clearly. 4.Develop audiovisual material and relationship with suppliers: – Coordinate the conceptualization, production and approval of graphic and audiovisual communication campaigns and products. – Assist in the coordination of work with suppliers such as agencies, video producers and editors to meet the requirements of the area and internal clients. – Validate that the materials and content are in line with what was agreed. – Collaborate in the search for agencies and suppliers for the production of quality materials at reasonable costs. – Support in the validation of the annual plan and calendar of special events. – Periodically explore new ideas and potential partners, especially at fundraising events. 5.Lead the development of the annual UNICEF Telethon: – Lead the creative, conceptual development and graphic lines of each edition of the UNICEF Bolivia Telethon. – Coordinate with the associated television channel the various stages of the Telethon (before, during and post), as well as the implementation of the strategy. – Direct the development and implementation of the list during the Telethon. – Coordinate the entire process related to guest artists, both national and international. Any other activity that is required or assigned by the supervisor. In addition to the above, UN Volunteers are encouraged to integrate into the UNV mandate within the framework of their assignment and promote voluntary action through integration into communities in the development of their work. As such, UN Volunteers should dedicate part of their work time to one of the following recommended activities: – Strengthen their knowledge and understanding of the concept of volunteering by reading relevant UNV and external publications, as well as play an active role in UNV activities (for example, events commemorating International Volunteer Day); – Know and develop traditional and/or local forms of volunteering in the host country; – Provide annual and post-assignment self-assessment reports on UNV actions, results and opportunities; – Contribute articles/reviews of your experiences in the field and send them to headquarters for inclusion in the website, publications, pamphlets/newsletters, press releases, etc. of UNV; – Assist with the Mentoring Program for new UN Youth Volunteers; – Promote or advise local groups in the use of the UNV Online Volunteering service or promote the use of the service to relevant local individuals and organizations when technically possible. – Direct the development and implementation of the list during the Telethon. – Coordinate the entire process related to guest artists, both national and international. Any other activity that is required or assigned by the supervisor. In addition to the above, UN Volunteers are encouraged to integrate into the UNV mandate within the framework of their assignment and promote voluntary action through integration into communities in the development of their work. As such, UN Volunteers should dedicate part of their work time to one of the following recommended activities: – Strengthen their knowledge and understanding of the concept of volunteering by reading relevant UNV and external publications, as well as play an active role in UNV activities (for example, events commemorating International Volunteer Day); – Know and develop traditional and/or local forms of volunteering in the host country; – Provide annual and post-assignment self-assessment reports on UNV actions, results and opportunities; – Contribute articles/reviews of your experiences in the field and send them to headquarters for inclusion in the website, publications, pamphlets/newsletters, press releases, etc. of UNV; – Assist with the Mentoring Program for new UN Youth Volunteers; – Promote or advise local groups in the use of the UNV Online Volunteering service or promote the use of the service to relevant local individuals and organizations when technically possible. – Direct the development and implementation of the list during the Telethon. – Coordinate the entire process related to guest artists, both national and international. Any other activity that is required or assigned by the supervisor. In addition to the above, UN Volunteers are encouraged to integrate into the UNV mandate within the framework of their assignment and promote voluntary action through integration into communities in the development of their work. As such, UN Volunteers should dedicate part of their work time to one of the following recommended activities: – Strengthen their knowledge and understanding of the concept of volunteering by reading relevant UNV and external publications, as well as play an active role in UNV activities (for example, events commemorating International Volunteer Day); – Know and develop traditional and/or local forms of volunteering in the host country; – Provide annual and post-assignment self-assessment reports on UNV actions, results and opportunities; – Contribute articles/reviews of your experiences in the field and send them to headquarters for inclusion in the website, publications, pamphlets/newsletters, press releases, etc. of UNV; – Assist with the Mentoring Program for new UN Youth Volunteers; – Promote or advise local groups in the use of the UNV Online Volunteering service or promote the use of the service to relevant local individuals and organizations when technically possible. pamphlets/newsletters, press releases, etc. of UNV; – Assist with the Mentoring Program for new UN Youth Volunteers; – Promote or advise local groups in the use of the UNV Online Volunteering service or promote the use of the service to relevant local individuals and organizations when technically possible. pamphlets/newsletters, press releases, etc. of UNV; – Assist with the Mentoring Program for new UN Youth Volunteers; – Promote or advise local groups in the use of the UNV Online Volunteering service or promote the use of the service to relevant local individuals and organizations when technically possible.

Eligibility criteria
Age
35 – 80

Nationality
Candidate must be a national or legal resident of the country of assignment.

Requirements
Required experience
15 years of experience in general. – Experience in strategic communication. – Experience in marketing and advertising – Experience in fundraising (desirable)

Area(s) of expertise
Communication

Driving license

Languages
Spanish, Level: Fluent, Desirable
English, Level: Working knowledge, Desirable

Required education level
Bachelor’s degree or equivalent in Communication, Advertising, Marketing or related areas, preferably with a master’s degree in marketing or advertising.

Competencies and values
Professionalism: Demonstrated understanding of UNICEF operations; technical capabilities or knowledge relevant to or transferable to UNICEF procedures and rules; discretion, political sensitivity, diplomacy and tact when dealing with clients; ability to apply good judgment; ability to interact and coordinate with different actors, especially in high-ranking positions; when appropriate, high level of autonomy, personal initiative and ownership capacity; taking initiative and willingness to accept responsibilities, as well as the ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsiveness and customer orientation; Integrity: demonstrate UN and UNICEF values ​​and ethical standards in daily activities and behaviors, while acting without regard to personal rewards; tolerate political pressure in decision making; support decisions that respond to the interests of the organization even when they are not popular; take action against unprofessional or unethical behavior; do not abuse power or authority; Teamwork and respect for diversity: ability to operate effectively across organizational boundaries; excellent interpersonal skills; ability to establish and maintain effective and harmonious collaborations in a multicultural, multiethnic environment, with sensitivity and respect for diversity and gender; sensitivity and adaptability to cultures, genders, religions, nationalities and ages; Commitment to continuous learning: initiative and desire to learn new skills and stay abreast of advances in the area of ​​knowledge; ability to adapt to changes in the work environment; Planning and Organization: Effective organizational and problem-solving skills and the ability to manage a large volume of work in an efficient and timely manner; ability to set priorities and plan, coordinate and supervise (own) work; ability to work under pressure, with conflicting deadlines and to manage several projects/activities at the same time; Communication: proven interpersonal skills; good oral and written communication skills, including the ability to prepare clear and concise reports; ability to make concisely articulated presentations, options and positions; ability to make and defend recommendations; communication skills and empathy with staff (including national staff), military personnel, volunteers, counterparts and local interlocutors from different backgrounds; capacity to transfer information and knowledge to different target groups; Flexibility: adaptability and ability to live and work in potentially adverse and remote conditions, including physical difficulties and few comforts; ability to operate independently in austere environments for prolonged periods; willingness to travel within the area of ​​operations and move to other work locations within the area of ​​operations, if necessary; Genuine commitment to the principles of volunteering, including solidarity, compassion, reciprocity and autonomy; and commitment to the UNICEF mission and vision as well as the UN Core Values.

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