- Country: Geneva, Switzerland
- No of vacancies: N/A
- Salary: N/A
- Organization: UNICEF
- Gender: Both
- Deadline: 2024-01-10
Scope of Work:
Reporting to PFP Purpose Marketing and Brand Building Marketing Manager and working closely with the wider team as well as PFP teams, HQ teams and National Committees, UNICEF Regional offices and UNICEF Country Offices, the consultant will deliver on strategic marketing strategies, including content marketing assets capacity building for lead generation marketing initiatives, with a focus on corporate and support for foundations and philanthropy, as needed.
- Translate audience insights into marketing assets, with an emphasis on corporate audiences
- Identify opportunities relevant to the private sector, and create narratives for integrated marketing across shared, owned, earned and paid channels
- Create social packs and conversation calendars around key global moments
- Create fundraising assets as needed, with an emphasis on corporate and foundation streams
- Ensure priority partners are positioned within the content marketing plans, and that UNICEF is equally amplified through priority partners’ communications plans
- Lead trainings for fundraising staff in best practices (corporate, philanthropy and foundation) in HQ/RO/CO/markets
- Monitor results and contribute to reporting on all activities
- Liaise with internal stakeholders across teams
- With the Planning Manager on the team, ensure Virtual Donor Experiences (VDEs) are grounded in audience insights and follow the high value marketing platform and look and feel
- With the Marketing Specialist, foster a pipeline of markets already investing in, or planning to invest in High Value Marketing activities
- Internal marketing lead for the team – including updating the intranet pages, writing intranet articles, liaising to be included in newsletters, supporting the organization of webinars
Work Assignment Overview:
To ensure that UNICEF teams in HQ, National Committees and relevant offices are trained and equipped to drive relevance and revenue through content marketing and engagement initiatives the overall expected Deliverables/ Outputs for the full 12 month contract duration are as follows:
| Work Assignments Overview | Deliverables/Outputs |
| Working with fundraising and vendors, including liaising with internal stakeholders, internal marketing, producing assets as needed and reporting for each tactic. |
Deliverable 1: Estimated quantity: ten (10) sets of assets of bespoke marketing and fundraising assets for the corporate HV audience based on the insights, strategy and work that’s been done to date by UNICEF. This can include pitch decks and other fundraising materials such as digital banners and one-pagers |
| Oversee “always on” paid media content marketing initiatives, working with focal point on philanthropy, with responsibility to deliver materials for corporate audiences, includes liaising with internal stakeholders, interviews with the authors, ghostwriting, as well as internal marketing. | Deliverable 2: Estimated quantity: nine (9) FT advertorials, up to two (2) new content partnerships |
| Working with the PFP social media focal point, lead on digital content marketing initiatives, including the creation of narratives, and guidance on conversation calendars and social packs for UNICEF senior staff, relationship managers in markets and partners (with an emphasis on corporate and foundation partners) | Deliverable 3: Estimated quantity: up to ten (10) narratives, and coordination of ten conversation calendars, ten (10) socialpacks |
| Lead capacity building marketing initiatives for lead generation, the finalization and continuous updating of the LinkedIn training calendar | Deliverable 4: Up to twenty (20) LinkedIn trainings in selected markets and for HQ/ROs/COs as needed including tracking results and reporting |
| With the Planning Manager on the team, ensure Virtual Donor Experiences (VDEs) are grounded in audience insights and follow the high value marketing platform and look and feel. | Deliverable 5: Propose audience relevant Up to twelve (12) Virtual donor experiences and ways to improve both integration and measurement across the donor journey |
| Working with the Comms for Partnerships team and the Corporate Partnerships team, ensure that the priority partners have active communications plans that create win-win opportunities to position UNICEF as the partner of choice whilst also meeting or exceeding the contractual needs of priority partners, contributing to the recognition guidelines as a basis. | Deliverable 6: coordination and integration across ten (10) corporate partner communications plans, up to ten (10) coordinated marketing activations |
| Working with Marketing Specialist (non-pilot markets) be the internal marketing lead for the team – includes fostering a pipeline of high-potential markets (ie Germany, Italy, Spain, Australia, Switzerland, Japan), including regular communications including newsletters and webinars, as well as meetings. Working with the Marketing Officer ensure the intranet pages are updated, and that intranet articles are regularly published |
Deliverable 7: Plans developed and dedicated support for up to eight (8) non-pilot pipeline markets Lead up to twelve (12) webinars Update up to twelve (12) section of the intranet pages Publish and update up to eight (8) Pulse articles |
To qualify as an advocate for every child you will have…
Education:
- An advanced university degree (Master’s degree or higher) in one of the following fields is required: Communications, Marketing, or another relevant technical field. A first-level university degree (Bachelor’s degree or higher) in a relevant field combined with 2 additional years of solid professional experience may be accepted in lieu of the advanced university degree.
Experience:
- At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
- Both private sector and non-profit experience is required.
- A demonstrable knowledge of turning audience insight into marketing propositions.
- Agency or account management experience is considered an asset.
- Highly organized individual with strong management skills and the ability to prioritize and manage deadlines
- Knowledge of the philanthropic landscape and corporate fundraising landscape is required.
- At least 5 years of progressively responsible and relevant professional work experience in B2B marketing (e.g. direct, digital, event, partnership marketing) is required.
- Both private sector and non-profit experience is required.
- A demonstrable knowledge of turning audience insight into marketing propositions.
- Agency or account management experience is considered an asset.
- Highly organized individual with strong management skills and the ability to prioritize and manage deadlines
- Knowledge of the philanthropic landscape and corporate fundraising landscape is required
- Fluency in CRM technologies preferred, and proficient in Microsoft Word and Excel, and with experience in using complex database.
Language:
- Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
Other Skills:
- Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels
- Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
- Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
- Strong customer service approach to interactions with colleagues and partners; ability to navigate complex environments and help build relationships with a variety of stakeholder is an asset.
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