Google Ad and Website Analytics

• Country: Addis Ababa, Ethiopia
• No of vacancies: N/A
  
• Salary: N/A 
• Organization: UNV
• Gender: Both 
• Deadline:  2024-01-01

Details
Mission and objectives
UNDP’s Accelerator Labs were built in 2019 to change the way UNDP does development by learning what works and what doesn’t in sustainable development to reach the Sustainable Development Goals (SDGs) in time. Because of the speed, dynamics and complexity of today’s challenges we’re not progressing fast enough, and current development practices must keep up with the pace of change

Context
The campaign was launched at the end of August 2023 and will be active until January 2024. To boost the campaign’s visibility and exposure, the lab is planning to experiment with different outreach and content strategies including but not limited to Google search and Video Ads for a month. To understand the impact of the ads and the performance of the social media posts, we need insights and analytics for our campaign page and understanding on how we are engaging with international donors who are a target for the campaign.

Task type
Communication and social media

Task description
Therefore, we are looking for someone with experience on google Analytics, Google Ads, Search engine optimization and/or online marketing who can support us to understand what is impactful in reaching the public and generating donations and what is not. The task will be;
1. Provide insight in report format on the current state of engagement on the site with conversion rates from social media to website to donation before the deployment of the ads.
2. Give recommendations on how to better reach the audience and any improvements to the outreach strategy. Give recommendations on YouTube Ad optimization.
3. Do an evaluation on the performance of Ads and social media posts two weeks after launch to assess progress and propose suggestions on adjustment if needed. Final assessment on the before and After impact of the Ads and performance of the social media Ads

Requirements
Required experience
Handson experience with digital media analytics particularly with Google Analytics and Ads, creating insightful reports and ability to make recommendation based on the data – experience in a similar assignment and Google Ad Certification is desirable

Languages
English, Level: Working knowledge, Required

Other information
Inclusivity statement
United Nations Volunteers is an equal opportunity programme that welcomes applications from qualified professionals. We are committed to achieving diversity in terms of gender, care protected characteristics. As part of their adherence to the values of UNV, all UN Volunteers commit themselves to combat any form of discrimination, and to promoting respect for human rights and individual dignity, without distinction of a person’s race, sex, gender identity, religion, nationality, ethnic origin, sexual orientation, disability, pregnancy, age, language, social origin or other status.

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