Fund Raising Specialist, (Digital Strategist), P-3, (FT), post #122579, IG, PFP, Bangkok, Thailand

• Country: Bangkok, Thailand 
• No of vacancies: N/A
  
• Salary: N/A 
• Organization: UNICEF
• Gender: Both 
• Deadline:  2024-01-15

How can you make a difference?

1. Deliver the Fundraising Digital Revenue Strategy by:

• Participating in the global Digital Strategic planning process and work plans.
• Understanding the local organization goals, local digital capabilities, opportunities, and challenges while supporting the markets to grow their digital fundraising results.
• Implementing the Digital Revenue Strategy, monitoring feedback from the markets, and supporting continuous improvements to market digital revenue-driving capabilities.
• Act as the digital fundraising expert and account manager for UNICEF Regional offices, National Committees, and Country Offices, providing recommendations on achieving long-term growth.

2. Coordinate omnichannel digital support to improve fundraising performance by:

• Enabling the growth of digital capabilities within markets, in areas such as data capture, web analytics, performance marketing and content creation, A/B testing, CRO, customer journeys, and marketing automation.
• Coordinating with markets and content teams to optimize digital campaigns (website, media advertising, and email marketing).
• Leveraging digital capabilities in support of cross-channel revenue opportunities such as telemarketing, face-to-face fundraising, DRTV, telethons, and other fundraising opportunities.
• Supporting work with corporate partners that can allow and/or accelerate supporter engagement and fundraising.

3. Promote the importance of data capture and analytics, with continuous optimization of results by:

• Promoting standards of digital and data tracking capabilities within markets.
• Providing strategic support on digital analytics, attribution models, A/B testing solutions, and working with global and local agencies where appropriate.
• Providing input for ongoing optimization of results.
• Advocating for market support within PFP, UNICEF offices, and ICT for strategic projects where necessary.

4. Support the Digital Talent and Knowledge Management Strategy by:

• Actively participating in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
• Leveraging Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
• Promoting the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results.

5. Inspire and enable fundraising innovation by:

• Providing clear guidance on digital revenue strategy to achieve Fundraising results.
• Being aware of and promoting the visibility of fundraising innovations across the industry.
• Supporting testing of marketing innovations with key markets to pilot new techniques and technologies, rolling out learnings and sharing knowledge globally.

To qualify as a champion for every child you will have…

Education:

• An Advanced University degree in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
• Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF), or Institute of Direct Marketing (IDM) qualifications or other equivalent professional qualifications would be an asset.

Experience:

• A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
• Proven success in delivering successful digital marketing programs with demonstrated financial results, is an asset.
• Solid understanding and experience in integrating digital with offline campaigns (e.g., DRTV, telethons, etc.) to maximize donor revenue, is an asset.
• Experience in planning digital activity across a large organization, including running and planning workshops with cross-organizational stakeholders, is an asset.
• Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is an asset.
• Experience conducting audience research and insight projects is an asset.
• Experience working on analytics, digital attribution, and campaign tracking projects is an asset.
• Experience of working in an Agile environment will be an asset.

Language requirement:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.

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