Organization: WHO – World Health Organization
Location: Nairobi | Brazzaville | Dakar
Grade: Consultancy – National Consultant – Locally recruited Contractors Agreement
Occupational Groups:
Closing Date: 2024-09-29
Area of expertise
National Consultant Social Listening Analyst
Background
The overall objective of the Communications Unit is to lead and coordinate WHO/AFRO’S efforts to advocate for resources and actions on key health issues in the African Region and showcase the impact of its work on health outcomes, securing the organization’s position as the regional health leader and facilitating its ability to shape health policies. The unit also manages the internal communications function to create an optimal work environment reinforcing the common purpose of staff members.
In 2020, the Africa Infodemic Response Alliance (AIRA) was created, a WHO-hosted Network that includes 14 governmental and intergovernmental operational agencies as well as non-State actors/entities mobilised to respond to the COVID-19 Infodemic, to share safe, proven facts on health and to counter dangerous health misinformation. Today, AIRA continues to lead efforts to promote healthy information ecosystems and manage mis/disinformation to support health emergency responses, health preparedness efforts and to promote Universal Health Coverage more broadly. The AIRA team is composed of a social listening analyst, a country support lead, a capacity building officer, an operational researcher and a social media content production team.
The social listening analysis technical support lead will monitor and provide comprehensive assessments of real-time data affecting health initiatives in the African region, in particular in Francophone countries. This includes analyzing trends, identifying key issues, and evaluating public sentiment and engagement. The insights gathered will be used to inform and optimize health strategies, improve communication efforts, and address emerging health concerns more effectively. Through detailed reporting and analysis, the analyst will play a crucial role in enhancing the impact and reach of health initiatives across the region.
The incumbent will also support capacity building efforts to country teams in a wide range of areas, from social listening to infodemic insights reporting to broader infodemic management in francophone countries. This work will be done under the supervision of the Technical Support lead who’s in charge of capacity building activities in the whole region.
The AIRA Secretariat is housed at WHO under the Communications Unit, and also work very closely with the WHO Emergency Preparedness and Response (EPR), Universal Health Coverage and Healthier Populations (UHP) clusters, as part of the WHO Community Protection and engagement regional strategy.
Deliverables
The incumbent will be expected to perform the following duties:
Utilize social media analytics tools to gather insights, analyze social trends, segment audiences, and develop strategies to mitigate the spread of misinformation and disinformation in the African region.
Monitor and provide real-time data and robust analytics on media coverage in relation to WHO’s programmatic priorities and humanitarian emergencies to better understand audience’s perception on key issues such as vaccination, in relation to key performance indicators, including the volume of media coverage, sentiment analysis, engagement metrics, conversation drivers, among other key metrics.
Generate reports with key trends and insights to present to senior management teams, colleagues and partners from the African region. Ability to summarize the social listening data to describe the trend, source, why this trend is important for public health actors and its implications on public health interventions.
Collaborate with the communication team to develop social media strategies that align with social listening findings and utilize social listening insights to refine messaging strategies and enhance predictive intelligence.
Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and impactful social media campaigns.
Engage with Infodemic managers, AIRA partners and team members to help identify the most concerning trends and triangulate information on a weekly basis, considering also community feedback gathered at the country level.
Engage regularly with ESAR RCCE WG and subsequent SWGs in joint infodemic insights generation and debunks.
Provide tutorials to WHO staff and health partners on social listening if needed.
Qualifications, experience, skills and languages
Educational Qualifications
Essential
First university degree in communications, journalism, sociology, anthropology, social sciences or related field.
Desirable
A master’s degree in communications, public health or related field
Experience
Essential
Minimum of 2 years in infodemic management/health communication or risk communication and community engagement with demonstrated work in social listening or data analysis or equivalent.
Desirable
Experience conducting training and capacity building activities in support of country offices in social listening and infodemic management.
Skills/Knowledge
Strong understanding of social media platforms, their functionalities, and best practices.
Good understanding of infodemic insights analysis and reporting.
Ability to design, adapt and conduct training on social listening and infodemic management across a range of stakeholders in support of country WCO.
Excellent written and verbal communication skills.
Ability to work independently and meet deadlines in a fast-paced environment.
Languages and level required
Essentiel : Expert knowledge of English.
Desirable : Basic level of French
Location
Nairobi/Kenya
Travel
Travel to WHO regional office in Brazzaville, or Nairobi and Dakar hubs could be expected. Other travels to represent AIRA at international events can also be expected.
Remuneration and budget (travel costs are excluded)
Remuneration
Salary range will be established according to NO-B consultancy rates
Living expenses
For travel related to the performance of the contract, WHO will provide the travel ticket and pay the daily subsistence allowance (DSA).
Expected duration of contract
3 months renewable
Additional Information
This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
Only candidates under serious consideration will be contacted.
A written test may be used as a form of screening.
If your candidature is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
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Please note that WHO’s contracts are conditional on members of the workforce confirming that they are vaccinated as required by WHO before undertaking a WHO assignment, except where a medical condition does not allow such vaccination, as certified by the WHO Staff Health and Wellbeing Services (SHW). The successful candidate will be asked to provide relevant evidence related to this condition. A copy of the updated vaccination card must be shared with WHO medical service in the medical clearance process. Please note that certain countries require proof of specific vaccinations for entry or exit. For example, official proof /certification of yellow fever vaccination is required to enter many countries. Country-specific vaccine recommendations can be found on the WHO international travel and Staff Health and Wellbeing website. For vaccination-related queries please directly contact SHW directly at shws@who.int.
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The purpose of this vacancy is to develop a list of qualified candidates for inclusion in the advertised roster. Successful candidates will be placed on the roster and subsequently may be selected for consultancy assignments; however, contracting of rostered candidates is not guaranteed.