Officer, Planned Giving Marketing
Qualifications of Officer:
- Location: New York, US
- Vacancy No: 59207
- Salary: N/A
- Organization: IRC International Rescue Committee
- Deadline: Varies
Brief details about Officer:
About
Information about the organization that has offered the job:
The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world’s largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you’re a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.
IRC’s External Relations team includes professionals across marketing, fundraising, brand stewardship, and communications who help drive support for our global mission. As part of External Relations, the Mass Markets USA (MMUSA) program is responsible for raising over $70 million annually in unrestricted revenue in the U.S. market and plays a key strategic role in building our brand, growing awareness, and advancing its advocacy goals.
Job Overview
Are you passionate about strategic marketing and inspired by the power of legacy giving? Do you thrive in a collaborative environment where storytelling, data, and impact come together?
The Officer, Planned Giving Marketing will implement and optimize a comprehensive, audience-led, omnichannel marketing program to promote planned giving opportunities (40%). They will develop compelling, donor-centered content and campaigns (25%), lead day-to-day vendor relationships and performance tracking (15%), coordinate cross-functional teamwork (15%), and ensure the program continuously evolves based on data and performance insights (5%).
This role reports directly to the Director of Audience & Donor Strategy in MMUSA and will closely collaborate with the Planned Giving team. This role will grow IRC’s planned giving pipeline and drive more legacy giving support. Join us in making a lasting impact!
Key Responsibilities
Marketing Strategy Execution (40%)
● Implement an audience-led, omnichannel marketing program to promote planned giving opportunities across direct mail, digital, telemarketing, and other channels.
● Integrate planned giving messaging and offers into mass marketing campaigns and donor engagement journeys.
● Translate high-level strategy into actionable project plans, timelines, and detailed campaign briefs.
Content Development & Brand Stewardship (25%)
● Collaborate with content and creative teams to develop compelling, donor-centered materials highlighting the dignity and resilience of the communities IRC serves.
● Ensure messaging and creative assets are consistent with IRC’s brand voice and resonate with donor motivations.
● Leverage storytelling and impact-focused content to build a deeper emotional connection with legacy donors and prospects.
Vendor and Partner Management (15%)
● Serve as the day-to-day lead for vendor relationships, including agencies, creative partners, and list brokers.
● Provide clear direction, track performance, and ensure accountability for high-quality execution.
● Lead contract renewals, performance tracking, and budget updates in partnership with the Senior Officer.
Collaboration and Integration (15%)
● Build strong relationships with colleagues across MMUSA and External Relations to ensure planned giving marketing is fully integrated into broader donor journeys.
● Work in close partnership with the Planned Giving team, including Gift Officers and the Senior Director of Planned Giving on the Philanthropy team, to ensure alignment of messaging, strategy, and donor engagement efforts.
● Support the Senior Officer of Strategic Philanthropy in advocating for planned giving marketing as a core part of the IRC’s audience-led strategy.
● Actively contribute to team meetings, brainstorms, and campaign debriefs, bringing insights and recommendations for planned giving marketing.
Performance Measurement and Continuous Improvement(5%)
● Monitor, analyze, and report on campaign results to inform continuous improvement and share takeaways with the team.
● Use data-driven insights to make recommendations for future campaigns and to improve overall program effectiveness.
Job Requirements
Education and Experience
● Bachelor’s degree in Marketing, Communications, Nonprofit Management, or a related field, or 3+equivalent experience.
● 3+ years of experience in marketing, fundraising, or donor engagement, preferably with exposure to planned giving, major giving, or audience-led campaigns.
Skills and Competencies
● Strong project management skills and ability to balance multiple initiatives and manage competing priorities.
● Excellent writing and content development skills, with an understanding of how to motivate and inspire donors through storytelling and impact.
● Analytical and data-driven, with experience interpreting performance metrics to inform strategy.
● Proficiency in marketing tools and software (e.g., CRMs, email marketing platforms, analytics tools).
● Creative, collaborative, and a proactive problem-solver who enjoys testing new ideas.
● High attention to detail and dedication to delivering high-quality, accurate work.
● Passion for the IRC’s mission and a dedication to supporting its long-term goals.