SMM Consultant
“Safe migration for seasonal workers from Central Asia to the UK” project aims to support the safe participation of Central Asian migrants in the UK Seasonal Workers Scheme (SWS), promoting a positive migration experience within the United Kingdom (UK) and helping to participate Central Asian countries to maximize its benefits to economic development. It aims to address the challenges faced by Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan nationals engaged in labour migration to the United Kingdom under the SWS. Under this ToR the incumbent is expected to work under the overall guidance and supervision of the Director of the Center for Employment Abroad (CEA) and direct supervision of the IOM Media and Communications Specialist and to closely collaborate with the IOM Kyrgyzstan project team.
Protection and Climate Mobility Unit, Kyrgyzstan component of “Safe migration for seasonal workers from Central Asia to the UK” project, LM0612.
Responsibilities
- Develop media-plan for targeting beneficiaries with online information, based on needs of target groups and media plan of the CEA;
- In cooperation with IOM, develop all visual materials and information products and conduct weekly online dissemination on all relevant social networks and posting on Instagram, Facebook, X, TikTok, YouTube;
- Publish posts related to SWS on the CEA platforms, and general information linked with migration issues on the IOM platforms;
- Provide effective consultations using innovative technologies through social networks;
- Track statistics on social networks and regularly report on the number of people covered. It is advisable to disaggregate the statistics by age, gender and geographic location. Coverage of all prospective labour migrants, the target group of an information campaign should reach at least 20,000 people for the project period (at least 2,000 likes, comments, re-posts, and saves). Provide the engagement rate for social media posts, identifying content that generates most views and engagement from the target audience;
- Cover all the activities of the project partners (photos, videos, success stories);
- Provide media support within all IOM projects as necessary;
- Prepare monthly reports on the achieved results of the developed media-plan implementation, including media-analytics: views, click-through rates, interactions, engagement rate, etc.;
- The consultant shall coordinate well in advance the materials of the proposed information campaign with the Communications Specialist and other relevant Project staff.
Performance indicators for the evaluation of results
The Consultant shall provide the following reports on project activities performed:
- Monthly reports on collaboration posts with IOM.
- Quarterly coordination with IOM Project team and Communications team.
- A final report (to be submitted to the Communications Specialist by 31 March 2026).
Qualifications
Education, Experience, and/or skills required
- Bachelor’s degree in social sciences, Communications, Mass Media, Migration and Social Inclusion, or another related field;
- At least 3 years of experience in developing and conducting information campaigns and managing social media accounts;
- Excellent knowledge of social media marketing principles and content performance evaluation;
- Proven communication skills, with a strong command of Russian and Kyrgyz language; knowledge of English is an asset.
Travel required
- No
Required Competencies
IOM’s competency framework can be found at this link. Competencies will be assessed during the selection process.
Values – all IOM staff members must abide by and demonstrate these three values:
- Inclusion and respect for diversity: Respects and promotes individual and cultural differences. Encourages diversity and inclusion.
- Integrity and transparency: Maintains high ethical standards and acts in a manner consistent with organizational principles/rules and standards of conduct.
- Professionalism: Demonstrates ability to work in a composed, competent and committed manner and exercises careful judgment in meeting day-to-day challenges.
- Courage: Demonstrates willingness to take a stand on issues of importance.
- Empathy: Shows compassion for others, makes people feel safe, respected and fairly treated.
Core Competencies – behavioural indicators
- Teamwork: Develops and promotes effective collaboration within and across units to achieve shared goals and optimize results.
- Delivering results: Produces and delivers quality results in a service-oriented and timely manner. Is action oriented and committed to achieving agreed outcomes.
- Managing and sharing knowledge: Continuously seeks to learn, share knowledge and innovate.
- Accountability: Takes ownership for achieving the Organization’s priorities and assumes responsibility for own actions and delegated work.
- Communication: Encourages and contributes to clear and open communication. Explains complex matters in an informative, inspiring and motivational way.
Notes
- Any offer made to the candidate in relation to this vacancy notice is subject to funding confirmation.
- Appointment will be subject to certification that the candidate is medically fit for appointment, verification of residency, visa, and authorizations by the concerned Government, where applicable.
- IOM covers Consultants against occupational accidents and illnesses under the Compensation Plan (CP), free of charge, for the duration of the consultancy. IOM does not provide evacuation or medical insurance for reasons related to non-occupational accidents and illnesses. Consultants are responsible for their own medical insurance for non-occupational accident or illness and will be required to provide written proof of such coverage before commencing work.
- IOM has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and IOM, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities.
- IOM does not charge a fee at any stage of its recruitment process (application, interview, processing, training or other fee). IOM does not request any information related to bank accounts.
- IOM only accepts duly completed applications submitted through the IOM online recruitment system. The online tool also allows candidates to track the status of their application.