Professional Certificate in Digital Marketing and E-Commerce by Google
In less than six months, get ready for a new profession in the rapidly expanding industries of digital marketing and e-commerce; no prior experience or degree is necessary. Since 86% of business leaders believe that digital commerce will be the most significant path to growth, companies now more than ever require talent in digital marketing and e-commerce. In the United States, there are more than 116,000 available positions in e-commerce and digital marketing, with a typical entry-level income of $71,000. During this program, you will learn how to use Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter, as well as acquire in-demand skills that will prepare you for an entry-level position. In addition to learning from Google subject-matter experts, you will have the opportunity to create your own portfolio, which includes projects like social media calendars and customer profiles, to present to prospective employers.
Also Apply: Google’s free online course on IT security: Protecting against the digital dark arts (2025)
Within six months of graduation, 75% of certificate holders report a favorable employment outcome (such as a raise, promotion, or new job).
- Go here to view all of Google’s career certificates.
- There is no private information in this program.You may learn more about all of the Google Search capabilities that are taught in the official manual.
- Light cast™ Jobs in the United States (2024: January 1, 2024 – December 31, 2024)
- According to the United States 2022 program graduation survey
Project for Applied Learning:
- With more than 190 hours of training and practice-based tests, this program replicates real-world e-commerce and digital marketing situations that are essential for professional success. The highly engaging content was created by Google staff members with relevant experience.
- You will learn how to create e-commerce and digital marketing strategies, measure and share marketing analytics, build e-commerce stores, analyze e-commerce performance, and cultivate customer loyalty. You will also learn how to draw in and keep customers using digital marketing channels like email and search.
- Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter are some of the platforms and tools you will learn about.
- You will learn how to use common tools and platforms needed for an entry-level position through a combination of videos, tests, and practical exercises. Learn specific talents that are in high demand right now by businesses.
What you will discover:
- Learn the basics of e-commerce and digital marketing to acquire the abilities required to get an entry-level position.
- Use digital marketing platforms such as email and search to draw in and interact with clients.
- Utilize analytics to evaluate marketing performance and provide insights.
- Create online stores, track online performance, and increase client retention.
Get ready to work as a specialist in digital marketing.
- Get expert-level instruction from Google
- Show off your technological expertise.
- Obtain a Google certificate that is accepted by employers.
