University of London Brand Management Free Online Course:
The University of London is offering a free online course in brand management. Anyone from any country can take this online course for free, but if you want a certificate, you will need to pay the course fee. This course aims to shift consumers’ perceptions of brands from being an organization’s visual identity (such as a logo) and image (consumers’ brand associations) to being an experience that is provided by people throughout the entire organization by emphasizing “moments-that-matter” throughout the customer journey. As a result, brands serve as a means of achieving both an external promise to customers and company strategy by influencing internal culture and behavior.
- Location: Online
- University: The University of London
- Eligible Nations: International
- Closing Date: No deadline
Advantages:
Students will learn and practice the following skills:
- How brands are developed from an organizational standpoint.
- How to put into practice a brand-driven culture shift that emphasizes human resource practices (i.e., using the brand as a lever rather than just looking for results).
- How to create strong brands in multi-brand businesses that cut beyond regional and cultural boundaries.
- Methods for assessing brand health in new ways from the inside out.
- This article presents the new idea of employee-based brand equity, explains how it differs from the valuation of brands as intangible assets, and outlines how to assess and collect brand returns throughout the entire company.
More Scholarships:
- University of London Brand Management Free Online Course
- Rising Star Scholarships at Indiana University Bloomington in USA for 2025
- International Enterprise Research Scholarship in Australia 2025
- Chongqing Municipal Government Mayor Scholarship for all the world students 2025
Requirements:
- Anyone can apply, regardless of their country.
- Applying doesn’t cost anything.
- Although you will need to be able to connect to the Internet, classes can start and end whenever you choose.
How to apply:
Apply via below link
