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University of London Brand Management Free Online Course

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Opportunity Details

University of London Brand Management Free Online Course:

The University of London is offering a free online course in brand management. Anyone from any country can take this online course for free, but if you want a certificate, you will need to pay the course fee. This course aims to shift consumers’ perceptions of brands from being an organization’s visual identity (such as a logo) and image (consumers’ brand associations) to being an experience that is provided by people throughout the entire organization by emphasizing “moments-that-matter” throughout the customer journey. As a result, brands serve as a means of achieving both an external promise to customers and company strategy by influencing internal culture and behavior.

  • Location: Online
  • University: The University of London
  • Eligible Nations: International
  • Closing Date: No deadline

Advantages:

Students will learn and practice the following skills:

  • How brands are developed from an organizational standpoint.
  • How to put into practice a brand-driven culture shift that emphasizes human resource practices (i.e., using the brand as a lever rather than just looking for results).
  • How to create strong brands in multi-brand businesses that cut beyond regional and cultural boundaries.
  • Methods for assessing brand health in new ways from the inside out.
  • This article presents the new idea of employee-based brand equity, explains how it differs from the valuation of brands as intangible assets, and outlines how to assess and collect brand returns throughout the entire company.

More Scholarships:

Requirements:

  • Anyone can apply, regardless of their country.
  • Applying doesn’t cost anything.
  • Although you will need to be able to connect to the Internet, classes can start and end whenever you choose.

How to apply:

Apply via below link

Apply Now

University/Company Information

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