Post Date: Aug 22, 2024

Closing Date: Sep 06, 2024

Reference: AUB/HR/024-057

Number of Vacancies: 1

Salary Range: As per company salary scale

Years of Experience: 5 years

Probation Period: 3 month

Contract Type: Permanent

Contract Duration: Not specified

Contract Extensible: Yes

Minimum Education: Bachelor’s Degree

Gender: Any

About Afghan United Bank

Afghan United Bank is a full-fledged privately owned commercial bank incorporated on October 4, 2007. The Bank obtained its banking license under the Banking Laws of Afghanistan from the Central Bank of Afghanistan (DA Afghanistan Bank) and received incorporation license from Afghanistan Investment Support Agency (AISA). The Bank is currently operating through 34 branches and 13 booths in Kabul and other big cities of Afghanistan. The bank is offering financial products and services in both Conventional and Islamic Banking across these branches.

AUB is strengthened with the most professional bankers of the region and driven by the strategic goals set out by its Board of Management and Supervisory Board, the Bank has invested in the state of the art core banking system, Flex cube, in order to provide its customers with an extensive range of products and services. For more information kindly visit: www.aub.af or www.afghanunitedbank.com

Job Summary

The Chief Marketing Officer is responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives; and to look after effective management of the marketing, advertising, promotional activities and public relation of the organization.

Duties & Responsibilities

1. Manage and coordinate all marketing, advertising, promotional and public relation activities.
2. Conduct market research to determine market requirements for existing and future products and gain competitor information.
3. Oversee and ensure timely and professional production and delivery of Bank’s commercials, publications, promotional materials, press & media communication and other marketing stuff.
4. Seek active in the market for sponsoring groups, activities or events for marketing and promotion purposes.
5. Execute communications and marketing programs designed to increase business by attracting new/prospect clients.
6. Propose creative marketing approaches to drive business and address key business challenges and opportunities in the market.
7. Develop and implement marketing plans and projects for new and existing products.
8. Monitor competitive position within applicable customer segments and overall industry through on-going customer & market research and industry studies.
9. Manage the productivity of the marketing plans and projects.
10. Monitor, review and report on all marketing activity and results.
11. Cooperate in assembling and editing of Bank’s magazine/newsletter
12. Determine and manage the marketing budget.
13. Design and implement campaigns to deepen existing relationships.
14. Consistently looks for ways to highlight the bank’s activities through media coverage.
15. Responsible for planning, organizing and directing Bank’s internal and external events.
16. Liaison with media and advertising companies.
17. Provide leadership for all public relation activities and manages relationship with the media.
18. Compose, edit and circulate the Bank’s public relation materials i.e. news release, fact sheet, articles etc.
19. Ensure that all required legal & compliance approvals of all marketing and public relation materials are completed, and maintain in centralized files for audit purposes.

Job Requirements

• University degree, preferably in Marketing/Sales or Business Management field.
• At least 5 years experience in managerial level in Marketing field.
• Past experience in Banking will be an advantage.
• Able to concisely articulate and explain banking product needs and solutions.
• Knowledge of developing and maintaining marketing strategies.
• Excellent written and verbal communication skills and computer literacy.
• Professional and innovative.
• Persuasiveness and disciplined.

Submission Guideline

Interested candidates who deem themselves suitable for this vacancy can share their complete profile including (application letter, updated CV, and recent photo) electronically to below mentioned email and please indicate the vacancy number (AUB/HR/024-057) in the subject line of your email otherwise your application will not be considered.

Only shortlisted candidates who have completed the requirements of the vacancy will be called for further selection process.